Effectiveness of Video

Many studies over the years corroborate the persuasive effectiveness of video.

video boosts the viewers comprehension and retention by 50% over a live presentation
video expedites buying decisions by 72% over print
6 times as many people prefer a video to printed information
97% of videos are watched at some point

It's documented fact that:

people respond more favorably to dynamic imagery
retain more information presented through video
learn faster and purchase more when more of their senses are in play

Because of their high perceived value videos have staying power. A printed piece more often than not ends up in the trash. Video is dynamic. It keeps your prospects involved in your message. Combining video's effectiveness as a marketing and communications tool with new delivery venues like CD ROM and DVD, you have a proven performer. Using video and the many new media delivery venues aren't just for the big boys. With new technologies available at NEP video is more affordable than ever . Contact us to help you decide whether Video Marketing is right for you.

New Era Productions
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